A print-on-demand store for your merch.
Clubs, creators, bands, cafés and brands: get t-shirts, mugs and totes with your name on them, in a store of your own. Nothing is printed until someone buys.
- Free to build
- No card to start
- You approve every change
The team on your store. Each one has one job.
- Sam SourcingDesigns from your name
Sam makes the designs and shows them on tees, mugs and totes.
- Theo ProductsA margin for every product
What it costs to print and ship, and what you keep at your price.
- Felix PagesSize guides and pages
Product pages, size guides and shipping times, written for you.
- Maya SocialPosts for each drop
Maya drafts posts with your merch and schedules them once you approve.
- June CustomersOrder questions answered
Printing and delivery times, any hour.
How it works
Ask Sam for merch with your name or logo. He makes the designs and shows them on tees, mugs and totes, each with a price and the margin you'd make. You choose what to sell. Once you approve, every order goes to Printful with the print file, and Printful prints and ships it to your customer.
What you don't have to do
- Order stock up front, or guess sizes and colours.
- Make mockups: every product is shown with your design on it.
- Upload print files to each order: the team sends them with every order.
- Write product pages, size guides or shipping policies from scratch.
Pricing your merch
Each product shows what it costs to print and ship and what you keep at the price you set, so you can see the margin before anything goes live. Building is free with 500 credits. Plans start at $29 a month when you want the store live: Starter, Growth and Pro.
Questions
Printful. When an order is paid, it goes to Printful with the print file, and Printful prints it and ships it to your customer.
No. Sam can design merch from your name, logo and colours. If you have your own designs, use those.
Nothing until someone buys: each order's printing is paid from the sale. Steward's plans start at $29 a month when your store is live; building it is free.
Keep reading
- GuideHow to start a print-on-demand businessStart a print-on-demand business step by step: pick products and a print partner, make designs, price for margin, build the store and launch your merch.
- For makersSell what you make, in a store of your ownSell what you make in your own online store, built by AI agents from a paragraph: product pages, photos, policies and checkout. Your name, your customers.
- DropshippingA dropshipping store, products shortlisted for youSteward's agents shortlist supplier products with cost, margin and delivery time, build the store around them, and send each paid order to the supplier.
- Shopify alternativeSteward or Shopify? An honest comparisonAn honest comparison of Steward and Shopify: what each costs, who builds the store, and when Shopify is the better choice. Prices checked November 2026.
