How it worksThe teamExamplesPricingFAQ
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Fourteen agents, one store: yours

Your store, run by a team.

Write what you sell. The team builds the store and runs it with you, and nothing goes live until you say yes.

Or start from

  • Free to build
  • No card to start
  • You approve every change

Stores the team built end to end in our tests

See them all

Fourteen specialists. One store.

Each agent does one job well, says what it did in plain words, and hands its work to you to approve.

  • Theo Products and prices
    Trail Crew$22.00SMLXLMerino blend, cushioned sole. Every size and colour priced.
  • Vera Your brand
    Aa Pinewalk, set in its own type
  • Felix Every page
    • Home
    • Shop
    • Trail Crew
    • About
    • FAQ
  • June Your customers
    Has my order shipped?Yes, it left today. Your tracking link is in your email.
  • Omar How the week went
    1 order$41 revenue1 new subscriberFernway’s first week, from our end-to-end test.
  • Rosa Found on search
    pinewalk.comMerino wool hiking socks for steep milesKnit in Asheville, NC. Cushioned merino socks for trail runners and hikers.
  • Leo Emails and offers
    Draft · waiting for youWelcome to PinewalkApprove
Meet the whole team

From a paragraph to a live store.

  1. 1

    You write a paragraph

    What you sell, who buys it and where you ship. Nora reads it and hands the work to the right agents.

  2. 2

    A first version, within minutes

    Built on a real site's design, with your name, words and colours. The team keeps refining it while you watch.

  3. 3

    The team makes it yours

    Products and prices, every page, photos, the four policies and a tested checkout. Ada checks each page on a phone.

  4. 4

    You approve. It's live.

    Every change waits for your yes. After launch, June answers customers and Omar tells you how the week went.

Merino hiking socks, knit in Asheville. For trail runners and hikers. We ship across the US.
Step 1: the paragraph
First version · the team is refining it
Step 2: the first version
Ridge Quarter$19Trail Crew$22Summit Over-the-Calf$26
Theo · 3 socks pricedRosa · titles for searchAda · checked on a phone
Step 3: the team makes it yours
Live
Step 4: approved and live

Watch them build a store

Pinewalk, a sock maker in Asheville, from one paragraph to a live store.

You stay in charge.

  • Nothing goes live without you

    Every change arrives as a proposal to approve, edit or turn down.

  • Pause the team any time

    One switch stops every agent until you turn it back on.

  • Every version is kept

    With who changed what, and why.

  • Spending has limits

    Each run stops at its budget; ads never pass the daily amount you set.

Iris proposesA warmer home page for autumn

Questions

What you need to start, what the team does on its own, and what it never does.

All questions

A paragraph about what you sell, who buys it and where you ship, and an email address. No card. If there's a site whose look you like, add its address too.

A first version of the store is usually ready within minutes, and the team keeps refining it while you watch. Most of the time after that is you answering the team's questions and approving what it proposes.

No. Every change the team makes is a proposal on your dashboard. You approve it, edit it or turn it down, and one switch pauses the whole team.

No. Every store is built on a real site's design: one you like, or one Mila finds for a business like yours. The team follows its layout and style with your own words, pictures, colours and name, and nothing of the original goes live.

Through a Stripe checkout in your own name. Before you launch, the team places a test order through it (with Stripe's test card once Stripe is connected in test mode) and cancels it, so nothing ships.

Write one paragraph. Meet your team.

Free to build. No card to start. You approve everything before it goes live.