Questions, answered plainly.
What you need to start, what the team does on its own, and what it never does.
A paragraph about what you sell, who buys it and where you ship, and an email address. No card. If there's a site whose look you like, add its address too.
The first version of the store is usually ready in a few minutes. In our end-to-end test, a coffee roaster went from sign-up to a live store on its own domain, with a paid test order, in under nine minutes. Most of the time after that is you answering the team's questions and approving what it proposes.
No. Every store is built on a real site's design: one you like, or one Mila finds for a business like yours. The team follows its layout and style with your own words, pictures, colours and name, and the launch check won't publish while anything of the original remains.
Yes. The team studies the site's layout, type and spacing and builds your store in that style. Its words, pictures and name never end up in your store: a launch check looks for any of them and blocks publishing until they're gone. Sites that block automated visits are left alone.
No. Every change the team makes is a proposal on your dashboard. You approve it, edit it or turn it down. You can also pause the whole team with one switch.
Your own photos are always first: add them to any product from the dashboard. Where you don't have any yet, Iris makes pictures in one style for your brand. It never uses another site's pictures.
Through a checkout with Stripe in your own name, so payouts, refunds and disputes are yours. Before you launch, the team places a test order through that checkout with Stripe's test card, and cancels it so nothing ships.
Yes: e-books, guides, presets, templates, fonts, music, printables. Theo lists each one as a download, you add its files on the dashboard, and they're kept private. When someone pays, they get their own links in the order email and on their order page, each good for ten downloads. There's nothing to ship and no stock to count, so checkout asks only for an email and a name.
Yes. Every store starts with a free address on servestack.ai. To use your own domain, add it on the dashboard and put two records at your DNS provider; Steward checks them, routes the domain to your store and sets up its certificate. There's nothing to buy from us.
June answers your customers' questions about orders, shipping and returns. Omar writes a short note each week. Leo and Maya draft emails and posts for you to approve, and Nora suggests what to work on next.
Yes. Describe your restaurant, its address and menu, and Theo puts the menu online with sizes and extras. Guests order for pickup and pay by card; each order shows on your dashboard, and you move it from accepted to ready while the guest follows along. Ordering runs on ServeStack's engine, which already serves restaurants.
Yes. Ask Sam for merch with your name or logo. He makes the designs, shows them on tees, mugs and totes with a price and margin for each, and once you approve, every order goes to Printful with the print file. Nothing is printed until someone buys.
Yes. Sam searches suppliers for what you want to sell and shortlists products with the cost, margin and delivery time of each. Paid orders go to the supplier, and the tracking number goes back to your customer.
ServeStack, which builds software for restaurants and independent businesses. Steward is its product for people who sell online.