Nora leads and brings you the decisions. Here is what each agent does, what it will ask you, and what it never does on its own.
Plans the work, hands it to the right agent and brings you the decisions.
Reads your brief, starts the others in order, and once a week looks at the store and suggests what the team should do next, and who should do it.
What matters most to you this month.
Starts paid work beyond the budget you set.
Writes your products, prices and variants, and keeps them straight.
Turns your description into products with options (colour, size, grind), a price for every variant, and collections. Imports them into the store's backend. For a restaurant, it puts the menu online instead: categories, sizes, extras and dish photos.
Stock counts, care instructions, anything it can't know about the product.
Invents a price or a material you didn't give it.
Finds a real website, designed for a business like yours, for your store to be built on.
Searches the web and design galleries for independently designed sites of businesses like yours, opens the best few in a browser, and picks one. The team copies its layout and style, then rebuilds every word, photo and colour as your own, so the store looks designed, not generated.
Nothing, unless you want a say: tell it in the box at the top what you like, or paste the address of a site you love.
Picks a business near you or selling to your customers, works around a site that keeps automated visitors out, or lets their words, photos or name reach your store.
Your brand kit, and the site made yours.
Makes your palette, type, logo, photography, packaging and mockups, then goes through the site the team built on, page by page, and replaces every word, picture, colour, font and name of the original with yours until nothing of it is left.
Facts only you know that a section needs (a private room you have, an opening year), and your own photos if you have them.
Invents a price, an address or opening hours, keeps the original's fonts, or passes a generated picture off as a photo of your product.
Finds products at suppliers and designs your own merch, with the cost, margin and delivery time of each.
Searches a supplier's catalogue for what you want to sell, works out the landed cost and margin at a sensible price, and checks how fast each product reaches your customers. Paid orders go to the supplier, and tracking comes back to the customer. For merch with your name, it makes the designs and shows them on tees, mugs and totes; orders go to the print partner with the print file.
Which products to sell from its shortlist, and the lowest margin you'll accept.
Adds a product you didn't pick, or sells one below your margin floor.
Lays out every page of the store from what you told it.
Home, shop, collections, product pages, about and FAQ, plus the announcement bar. If you gave it a site whose look you like, it follows that site's layout with your content.
Your story for the About page, your returns terms.
Writes a founder story or a review it doesn't have.
A look of its own for your site, and motion with intent.
Looks at your site at desktop and phone width, fixes anything the new words broke, then gives it its own look: one button shape, type set with care, sections in your colours, pictures in one style, and motion where it helps, like headings that rise as you scroll. Every text and colour pair is checked for readability.
A logo or photos you already have.
Uses another site's pictures. The launch check would stop it anyway.
Checks every page before you see it.
Opens each page at desktop, laptop, tablet and phone width and looks at it the way a designer would: words covered by a picture or a sticker, buttons that wrap, text cut off, uneven spacing, a phone layout that doesn't stack, anything that looks generated or out of place. What it finds goes back to Iris, and the pages come back to Ada until they pass.
Nothing. You see the site once it has passed.
Changes the site itself, or passes a page it hasn't looked at.
Titles, descriptions, sitemap and the data search engines read.
Finds the searches your customers make, how often and how hard they are to rank for, and writes page titles and headings for the ones a small shop can win.
Nothing usually. It works from what's already in the store.
Stuffs keywords or adds claims that aren't true.
The welcome email, the abandoned-bag reminder and the newsletter.
Writes the emails in your store's voice and switches them on once the store is running. Ad campaigns stay inside the daily budget you set.
Your legal business name and postal address, which the law requires on marketing email.
Emails anyone who didn't sign up.
Posts for your channels, scheduled once you approve them.
Drafts posts from what's happening in the store (a new product, a restock, a season) for the channels you connect.
Which channels to post on.
Posts without your approval.
A short weekly note on what sold and what to try next.
Orders, revenue, average order, top product, bags that completed and email sign-ups, compared with the week before, with two or three plain suggestions.
Nothing. It reads the store's numbers.
Guesses at numbers it doesn't have; it says what it can't see yet.
Answers customers about orders, shipping and returns, any hour.
Sits behind the help chat in your store. It can look up an order by number and email and answers from your own policies.
Questions it can't answer from your policies come to you.
Promises a refund or a date your policies don't.