How it worksThe teamExamplesPricingFAQ
For makers

Sell what you make, in a store of your own.

Candles, ceramics, prints, jewellery, soap or knitwear: tell the team what you make by hand and who buys it, and it builds a store that tells your story and takes orders.

  • Free to build
  • No card to start
  • You approve every change
Pinewalk, a sock maker's store the team built

The team on your store. Each one has one job.

  • Theo ProductsProduct pages that tell how it's made

    Materials, sizes, scents and lead times, every option priced.

  • Iris DesignPhotos in one style

    Yours always first; Iris makes pictures in your brand's style until you have them.

  • Felix PagesYour story

    An about page written from what you tell the team.

  • Rosa SearchFound by people searching

    Titles and descriptions for what you make, in the words buyers use.

  • June CustomersOrders answered

    Questions about shipping and returns, any hour.

Where to sell handmade items And why a store of your own.

Most makers start on a marketplace or at local markets, and both are worth doing: a marketplace brings shoppers who are already searching, and a market lets people pick things up. What they don't give you is a place that's yours, with your name in the address, your own customers' emails, and no other maker's work one click away.

A store of your own is where your regulars, your Instagram followers and the people who met you at a market come to buy again. Many makers keep both: the marketplace for discovery, their own store for everyone who already knows them.

What the team builds for a maker

  • Product pages that say how each piece is made, with every size, colour and scent priced.
  • An about page with your story, written from what you tell the team.
  • Photos: yours first. Where you don't have them yet, Iris makes pictures in one style for your brand.
  • Shipping and returns policies drafted from your terms, for you to approve.
  • A Stripe checkout in your name, tested before launch.

Made to order, small batches

Tell the team how you work, made to order with a lead time or small batches that sell out, and it writes product pages that say so, so customers know when their order ships.

What it costs

Building is free with 500 credits. Plans start at $29 a month when you want the store live: Starter, Growth and Pro. Starter charges 1% on each sale, plus Stripe's card fee.

Questions

They help most, and yours always come first. Until you have them, Iris makes pictures in one style for your brand, and you swap in your own from the dashboard whenever you like.

Yes. Your Steward store is your own website; nothing stops you selling elsewhere too.

In the paragraph: what you make, from what, who buys it and where you ship. The team asks for anything it can't know, such as prices or your returns terms, and says why it's asking.

Tell the team what you sell. One paragraph is enough.